A duplicate company, a regional office, a subsidiary, a franchise, and a missing location can all look like the same data-quality problem inside HubSpot. They are not.
GroOps groups related company records so you can see the organization behind the data, then decide what should merge, what should associate, which record should be the parent, what needs editing, and what Google Places knows that your CRM does not.
Built for HubSpot company records. Optional Google Places integration uses your own API key.
Most company cleanup starts by asking whether two records look similar. GroOps goes further. It brings related records into one workspace so you can determine what those records actually represent before changing the CRM.
Not all duplicates need merging.
Associations matter.
The hard part is not finding similar records. The hard part is knowing whether similarity means duplicate, relationship, location, or missing data.
Imports, integrations, forms, acquisitions, sales reps, and years of CRM usage create slightly different versions of the same company. Cleaning them one pair at a time is slow and easy to get wrong.
Headquarters, branches, subsidiaries, franchises, dealerships, clinics, stores, and regional offices may share a brand, domain, phone number, or other common data while remaining legitimate separate companies in HubSpot.
Locations open. Addresses change. Records are incomplete. Entire branches may never have been created. Internal CRM data alone cannot show you what is missing.
GroOps is built around the decision that comes after a match. Similarity gives you a candidate group. Context tells you what to do with it.
Select the duplicate records, choose the company to keep, and consolidate three or more duplicates as one cleanup action.
Keep each legitimate company record and create the parent-child relationships that represent the real organization.
Use Google Places to verify location information, discover businesses missing from the CRM, and add or enrich selected records.
Internal deduplication can only compare the records you already have. GroOps adds Google Places as an optional external data source so you can investigate whether the company data in HubSpot reflects the actual business footprint.
Search for real company locations using Google Places.
Compare Places results against companies already in HubSpot.
Enrich address, city, state, and postal information.
Add selected missing locations directly to the CRM.
Associate new locations to the correct parent company.
Aggressive deduplication can destroy useful company structure. A branch office may look like a duplicate because it shares the same domain or brand name as headquarters. Merging it removes information that sales, service, territory, and reporting teams may need.
GroOps lets you establish the parent company and bulk associate related records while you clean the group. You remove the real duplicates without removing the relationships.
Manual cleanup is useful when context matters. Saved GroOps rules handle the duplicate patterns you already understand and want to manage repeatedly.
Match on multiple company properties using Exact or Normalized Exact logic.
Allow a blank value on one record to remain eligible without allowing that blank to overwrite useful data.
Configure record-to-keep priorities instead of leaving the winning record to chance.
See what the rule found before running it against your CRM.
Execute manually or automate the rule and see its next run date.
GroOps combines the actions that normally happen across record views, exports, imports, merge tools, workflows, and enrichment systems.
Build company groups from shared HubSpot property values and review related records together.
Use configurable similarity thresholds for text-based grouping when exact values are not enough.
Edit company data directly from the group instead of exporting and re-importing spreadsheets.
Consolidate an entire duplicate group instead of cleaning records pair by pair.
Associate selected companies to the appropriate parent without merging legitimate records.
Identify headquarters and maintain the organizational structure behind related company records.
Discover locations, enrich address data, and create selected missing businesses in HubSpot.
Save matching logic, preview results, run on demand, or schedule repeatable duplicate cleanup.
Every paid plan includes company grouping, bulk editing, multi-record merging, associations, hierarchy management, duplicate rules, and Google Places support.
Up to 25,000 company records
Up to 100,000 company records
Unlimited company records
GroOps was built for the point where duplicate management, organizational structure, bulk CRM operations, and external location data intersect.
Give your team one place to understand company identity, clean bad records, preserve legitimate relationships, discover missing locations, and keep the problem from returning.
Find and merge true duplicate companies.
Preserve branches, subsidiaries, and parent-child relationships.
Compare HubSpot company data with Google Places.
Automate duplicate rules once you trust the matching logic.
Need implementation details? Read the GroOps documentation.
Complete the form to request installation or product access.